Everything a real shop needs, already built

Your Store and Account 8

• A free address to start on, yourshop.unifycart.com
• Your own domain when you are ready, with HTTPS set up for you
• A setup wizard that gets a shop standing in a few minutes
• Your shop has its own database, not a table in a shared one
• Card billing through Stripe, with a free trial first
• Plans you can move between, and the price you join on is the price you keep
• Pause, restart or close the shop yourself, and take your data with you
• See your own usage: storage, orders and API calls against your plan

Authentication & Security 18

• Store owner / admin email+password authentication
• Two-factor authentication (TOTP) for admin panel
• SMS login verification via Twilio
• Role-based access control (RBAC) for admin staff accounts
• Admin activity log -who did what and when
• IP allowlist for admin panel access
• Customer accounts on the storefront, with email and password
• Social login for customers (Google, Facebook)
• Customer email verification on registration
• Password reset with secure token flow
• CSRF protection on all forms
• Rate limiting on login, registration, and checkout
• CAPTCHA / bot protection (reCAPTCHA v3)
• Honeypot fields on public forms
• Brute-force lockout with progressive delay
• Session fixation prevention and secure cookies
• Content Security Policy (CSP) headers
• Automated security headers (X-Frame-Options, HSTS, etc.)

Product Catalog 34

• Product CRUD -simple products
• Product variations (size, color, material, custom attributes)
• Variation price modifiers (absolute or percentage)
• Variation-level stock tracking
• Variation image assignment -image swaps on option select
• Multiple product images with drag-to-reorder gallery
• Product image zoom and lightbox on storefront
• Product categories (hierarchical, unlimited nesting)
• Product tags
• Product brand / manufacturer field
• Product SKU and barcode (UPC/EAN) fields
• Product weight and dimensions (for shipping calculations)
• Digital product type -secure download link
• Subscription product type (recurring billing)
• Bundle / grouped product type
• Product status (draft, active, archived)
• Scheduled product visibility (publish at date/time)
• Featured products flag
• Related products (manual and auto-suggested)
• Recently viewed products
• Product-level SEO fields (meta title, description, canonical)
• Editable product URL slug
• Product import/export via CSV
• Bulk product actions (delete, status change, category reassign)
• Product reviews and star ratings (with admin moderation)
• Vendor assignment -products belong to a vendor
• Product availability status (in stock, out of stock, on backorder)
• Back-in-stock notification (customer email subscribe)
• Low stock threshold alerts to admin
• Inventory history log
• Custom product fields (per-store configurable)
• Product question & answer section on storefront
• TaxCloud TIC code for automated tax classification
• Pre-orders, sold before they arrive and marked on every order, invoice and packing list

Categories & Navigation 10

• Category CRUD with parent/child hierarchy
• Category image and banner image
• Editable category URL slug
• Category SEO fields (meta title, description)
• Category-level product sort options
• Faceted filtering (by attribute, price range, brand, rating)
• Custom navigation menus (header, footer) with drag-to-reorder
• Mega menu support
• Landing pages / CMS pages (About, Contact, FAQ, etc.)
• Blog module with posts, categories, and tags

Search 7

• Full-text product search
• Meilisearch driver (fast, self-hosted)
• Search-as-you-type / instant results dropdown
• Search result page with faceted filters
• Search synonyms and stop words (admin configurable)
• Search analytics -most searched terms, zero-result searches
• A search index per shop, so one shop can never return another shop’s products

Shopping Cart 14

• Add to cart (AJAX, no page reload)
• Cart quantity update and item removal
• Guest cart (session-based)
• Cart persistence -merge guest cart on customer login
• Cart item limit per plan / per store config
• Mini cart / slide-out drawer
• Cart page with order summary
• Cart expiry / TTL management
• Save cart for later / wishlist move
• Abandoned cart detection and recovery emails
• Cart-level coupon application
• Real-time stock validation at cart and checkout
• Digital goods in cart (no shipping required)
• Subscription items in cart

Checkout 24

• Multi-step checkout (Contact, Shipping, Payment, Review)
• Single-page checkout option (theme-configurable)
• Guest checkout (no account required)
• Guest-to-account conversion prompt post-purchase
• Address autocomplete via Google Places API
• Saved addresses for logged-in customers
• Ship-to-different-address option
• Real-time shipping rate calculation at checkout
• Flat rate, free shipping, and local pickup options
• Order notes / gift message field
• Real-time tax calculation at checkout
• Coupon code entry at checkout
• Gift certificate redemption at checkout
• Store credit redemption at checkout
• Order review screen before payment submission
• Stripe Payment Intents with 3DS/SCA
• PayPal checkout with Smart Buttons
• Authorize.net payment module
• Additional payment modules (Square, Braintree, etc.)
• Checkout form validation (client + server side)
• Honeypot and rate limiting on checkout
• Order confirmation page with summary
• Order confirmation email (customer + admin notification)
• Express checkout (PayPal Express, Apple Pay, Google Pay)

Orders & Order Management 18

• Order lifecycle statuses (Pending, Processing, Shipped, Delivered, Cancelled, Refunded)
• Admin order detail view with full summary
• Manual order creation from admin
• Order editing (add/remove items, change address before shipment)
• Order cancellation with optional restock
• Partial and full refund processing (tied to payment gateway)
• Shipment tracking number entry and customer notification
• Multiple shipments per order
• Order notes (internal admin notes, visible customer notes)
• Order tags for admin organization
• Custom order fields (per-store configurable)
• Printable order invoice / packing slip PDF
• Order export to CSV
• Bulk order status updates
• Order event history / timeline
• Digital goods order -auto-delivery of download link
• Subscription order management (pause, cancel, change plan)
• Stock held across several warehouses, with a single order split between them

Customer Management 15

• Customer account management in admin
• Customer profile -name, email, phone, birthdate
• Multiple saved addresses per customer
• Default billing and shipping address selection
• Customer order history in account area
• Customer group / segment assignment
• Group-based pricing and discounts
• Custom customer fields (per-store configurable)
• Customer notes in admin
• Customer lifetime value and purchase stats
• Customer import/export via CSV
• GDPR data export and account deletion request handling
• Customer store credit balance
• Customer groups with their own pricing, visibility and tax treatment
• Wholesale accounts, with trade pricing and damaged copies sold separately

Payment Gateways & Revenue Sharing 17

• Stripe Express Connect -platform takes application fee per transaction
• Connect your own Stripe account during setup, in a few clicks
• PayPal Commerce Platform with partner referral and platform fees
• Authorize.net module
• Payment gateway abstraction layer
• Platform transaction fee configuration per plan
• Payment method display logic (show only configured gateways)
• Saved payment methods for returning customers (Stripe)
• PCI compliance with Stripe.js / Elements
• Webhook handling with idempotency
• Cash on Delivery (COD)
• Check / Money Order
• Purchase Order with PO number capture
• Bank Transfer / Wire
• Pay by Phone
• Pay in Store
• Custom Payment method (merchant-configurable)

Shipping 18

• Shipping zones (by country, state/region, postal code)
• Flat rate shipping rules per zone
• Free shipping threshold per zone
• Weight-based and price-based shipping tables
• Local pickup option
• USPS real-time rate integration
• UPS real-time rate integration
• FedEx real-time rate integration
• Canada Post integration
• Australia Post integration
• DHL integration
• Carrier abstraction layer (pluggable carrier drivers)
• ShipStation integration
• ShipRush integration
• EasyPost integration (multi-carrier aggregator)
• Shipping label generation
• Package dimension presets
• Dimensional weight calculation

Tax 10

• Manual tax rates (by country, state, postal code)
• Tax class assignment on products (standard, digital, food, exempt)
• Tax-inclusive vs tax-exclusive price display toggle
• Multiple tax rates per order
• TaxCloud integration for automated US sales tax
• Avalara AvaTax integration
• VAT / GST support with EU format display
• Tax-exempt customer support
• Tax report by state/region
• Tax priority and compound rate support

Discounts, Coupons & Gift Certificates 16

• Coupon codes -percentage discount
• Coupon codes -fixed dollar amount discount
• Coupon codes -free shipping
• Coupon expiry dates and usage limits (global and per-customer)
• Coupon minimum order amount requirement
• Coupon product/category restrictions
• Coupon customer group restrictions
• Bulk coupon code generation
• Automatic discounts / promotions (no code required)
• Buy X get Y promotions
• Tiered pricing (quantity breaks)
• Flash sale / limited-time pricing on products
• Gift certificate generation (admin or purchasable by customers)
• Gift certificate redemption at checkout (balance tracking)
• Gift certificate PDF generation and email delivery
• Store credit system (admin-granted, refund credit)

Theming & Storefront Customization 13

• Install a theme on your shop, or upload your own
• The Minimal theme is bundled, with more installable from the theme library
• Theme color palette customization (primary, secondary, accent, background)
• Theme typography settings (font family, size scale)
• Theme preview before activation
• Theme marketplace / installable from library
• Custom CSS injection per store
• Custom JavaScript injection per store
• Header / footer content editing
• Logo, favicon upload
• Homepage builder -draggable sections
• Theme-level section on/off toggles
• Mobile-responsive all themes

Plugin / Extension System 6

• Plugin architecture (service provider-based, hook/event system)
• Plugin marketplace -browse, install, uninstall from admin
• Turn a plugin on or off for your shop
• Plugin settings page auto-injected into admin
• First-party plugins: Loyalty Points, Advanced Reviews, Subscription Manager
• Developer-facing plugin documentation and API

App Marketplace & Developer Platform 15

• App registration system -OAuth credentials, scopes, webhook URL
• Install an app with one authorisation step, and it only gets the access it asks for
• App REST API access using access tokens
• Webhook subscriptions per app -signed payload delivery
• Script tag injection -apps inject JS into storefront
• Admin UI extensions -app iframe embeds in admin panel
• Each app keeps its own settings for your shop
• App marketplace browse/search -categories, ratings, featured
• App install/uninstall lifecycle with data cleanup
• App billing -one-time or recurring charges via platform billing
• Rate and review the apps you install
• Developer portal -app submission, versioning, analytics, revenue dashboard
• Checkout extensions -server-side callbacks for cart/checkout modification
• Theme app blocks -placeable blocks for theme sections
• App sandboxing -rate limits, scope enforcement, audit logging

SEO & Content 13

• Meta title and description per product, category, and page
• Open Graph and Twitter Card meta tags
• Editable URL slugs for products, categories, and pages
• 301 redirect manager (old slug to new slug)
• Auto XML sitemap generation (products, categories, pages, blog)
• Sitemap submission to Google/Bing
• Robots.txt management
• Breadcrumb structured data, so search engines show the path to a product
• Breadcrumb navigation on storefront
• Canonical URL management
• noindex flag per page/product
• Google Analytics and Google Tag Manager integration
• Facebook Pixel integration

Multi-Language & Localization 7

• Language selection for storefront (language switcher)
• Google Translate API auto-translation
• Manual translation overrides for product content
• Currency display by locale
• Multi-currency pricing with exchange rate management
• Date and number format localization
• RTL (right-to-left) language support in themes

Email & Notifications 16

• Transactional emails -order confirmation, shipping, refund
• Customer account emails -welcome, password reset, verification
• Admin notification emails -new order, low stock
• HTML email templates with store branding
• Email template editor in admin
• Send email through your own mail server if you would rather
• Mailgun / SendGrid / Postmark driver support
• Newsletter signup widget on storefront
• Mailchimp integration
• Klaviyo integration
• Constant Contact integration
• ActiveCampaign integration
• Mailing list tag/segment sync on order events
• Abandoned cart email sequence
• SMS notifications for customers via Twilio
• Admin SMS alerts via Twilio

Wishlist & Gift Registry 8

• Customer wishlist (requires login)
• Add to wishlist from product and category pages
• Wishlist page with move-to-cart action
• Wishlist shareable link
• Gift registry creation (wedding, baby shower, birthday)
• Registry sharing via link
• Registry item purchased notification
• Registry admin view

Vendor / Marketplace System 8

• Store owner can create vendor accounts
• Vendor login portal (separate from main admin)
• Vendor can manage own products
• Vendor commission configuration (per vendor, per product)
• Vendor payout tracking and reports
• Vendor profile page on storefront
• Vendor order visibility (see only their orders)
• Vendor approval workflow

Reviews & Social 6

• Product star ratings and written reviews
• Review moderation queue in admin
• Verified purchase badge on reviews
• Review helpful votes
• Social sharing buttons on product pages
• Open Graph image for social sharing

Digital Goods & Subscriptions 11

• File upload for digital products (S3-stored)
• Secure, time-limited download link generation
• Download attempt limits and expiry per product
• Customer downloads page in account area
• Recurring subscription setup (weekly, monthly, annual)
• Subscription billing via Stripe with retry logic
• Customer subscription management (pause, cancel, update card)
• Admin subscription management and override
• Dunning management (failed payment recovery emails)
• Tier changes that take effect at the next renewal, with no mid-month proration
• A free download included with a printed product, where a shop promises one

Reports & Analytics 18

• Admin dashboard -KPIs (revenue, orders, customers, conversion)
• Sales report (by date range, product, category)
• Revenue chart (daily, weekly, monthly)
• Orders report (status breakdown, AOV)
• Products report (top sellers, low performers)
• Customers report (new vs returning, LTV)
• Inventory report (stock levels, low stock alerts)
• Shipping report (methods used, avg shipping cost)
• Tax report (by state, by rate)
• Coupons report (usage, revenue impact)
• Search terms report (top searches, no-results)
• Abandoned cart report
• Vendor earnings report
• Subscription report (MRR, churn, status breakdown)
• Support ticket report (volume, resolution, satisfaction)
• Gift certificate report (issuance, redemption, balances)
• Report export to CSV / PDF
• Invoice ageing, for anything sold on terms

Accounting & Finance Integrations 5

• QuickBooks Online integration -sync orders, customers, products
• QuickBooks OAuth2 connect flow in admin
• Automatic invoice creation in QuickBooks on order
• Xero integration
• FreshBooks integration

Logistics Integrations 5

• ShipStation integration (order sync, label printing)
• ShipRush integration
• EasyPost multi-carrier API
• Shippo integration
• Fulfillment by Amazon (FBA) integration

POS Integration 5

• POS mode -simplified checkout UI for in-person sales
• Stripe Terminal integration (card reader)
• Square POS integration
• Inventory sync between online and POS channels
• Cash payment recording in POS mode

API & Integrations 8

• RESTful API -versioned (/api/v1/) with token auth
• API endpoints for products, categories, cart, orders, customers
• API rate limiting per token
• API token management in admin
• Webhook outbound system -configurable events
• Webhook retry logic and delivery log
• API documentation (auto-generated)
• Storefront JS SDK for headless usage

Storage & Media 8

• S3-compatible storage for all product images and digital goods
• AWS S3 driver support
• DigitalOcean Spaces driver support
• Wasabi / Backblaze B2 driver support
• Image resizing and thumbnail generation
• Image WebP conversion for performance
• CDN URL support (CloudFront, BunnyCDN)
• Storage usage shown against your plan allowance

Platform Support System 11

• Raise a support ticket with us from inside your admin
• A conversation thread on every ticket, with replies both ways
• Ticket attachments (file uploads)
• Ticket status workflow (open/answered/in_progress/closed)
• Ticket priority levels (low/medium/high/urgent)
• Support departments (configurable by platform)
• Canned responses for quick replies
• SLA tracking and escalation
• Platform ticket management dashboard
• Ticket assignment to platform support staff
• Merchants report a bug from their own admin, with page, browser and build captured for them

Infrastructure & DevOps 9

• High-throughput request handling (Laravel Octane)
• Queue management with Laravel Horizon + Redis
• Production monitoring with Laravel Pulse
• Automated test suite (Pest PHP)
• CI/CD pipeline (GitHub Actions)
• Deployment automation (Laravel Forge)
• Multi-environment configuration
• Database backup automation
• Redis caching for catalog, sessions, queues

For Agencies and Resellers 3

• Reseller accounts, so an agency can set up and run shops for its clients
• White label it: your own logo, colours and domain rather than ours
• Each client shop stays separate, with its own data, billing and staff